NAMI is quickly gaining traction in the fashion world and was well received after just one season. NAMI's principal designer, Sarah Nami Ahn, is an Army Brat, who has lived all over the world. She has a PhD in the neurosciences from UCLA. She then went onto performing surgery at Northwestern University Medical School when her brother got into a near-death motorcycle accident. With her retired parents, they took 24hr shifts to nurse him back to health after he was in a coma for 2 months. This experience shook her... as cliché as it sounds, it woke her up to life's ephemeral state. Decided to go back with her other love... art. Sarah then went back to school as an old fart against many people's judging eyes. Within less than 6 months into school at FIDM, she won a national contest to "Design the Perfect Little Black Dress" for Laundry by Shelli Segal. Her winning design was sold in major department stores such as Nordstroms and Dillard's and quickly sold out. To keep up the momentum, Sarah started a design firm shortly after working for Kelly Wearstler on her debut fashion line F/W2011 as well as her interior design projects. In less than a year, Sarah has now debuted her SS12 collection at NYFW and LAFW.
The Huffington Post names Sarah as one of the future leaders in the fashion industry.
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NAMI is seeking financing in order to move quickly on the following strategies and take advantage of fundamental structural changes to bring the company into one of the world's most recognizable luxury womenswear brands.
Building and maintenance of website and online store that will provide a luxury ecommerce experience in the USA and abroad.
Investment in Marketing: Acquire a PR firm that will bring the brand to the next level of recognition within the fashion industry and the Hollywood celebrities via strategic product placement, media events such as seasonal runway shows.
Investment in Sales: Acquire a showroom with an aggressive sales team to bring NAMI into the forefront of retail in the USA as well as an international presence.
Recruit highly skilled individuals in the creative department such as patternmakers, draping/construction, and technical drafters.